Truth or marketing?

If I say “boxed wine” to you, what comes to mind? Depending on your own experience it might be a bad memory (or no memory, if a bit of overindulgence were involved) or you might have lucked out and found something you like. Now, what if I say “wine fountain”? Ah, visions of wedding receptions and stacks of champagne glasses with bubbly flowing over the sides to fill the glasses below. Guess what our supermarket calls their display of wine in plastic and cardboard? Continue reading “Truth or marketing?”






